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怎样挑选一个好的大连市仓储货架

浏览量:   来源:www.cgkcw.com  作者:山东蕴达

今日,大连市仓储货架教你挑选一个好的仓储货架。应是挑选的好针对顾客的钟爱水平会有一定的提高。


Today, Dalian storage shelves teach you to choose a good storage shelf. Should be selected well for the customer's level of love will be improved to a certain extent.




价格:价格对于竞品而言最好具有明显的竞争性,在价格标志上应清楚明确地告诉消费者购买时在价格上所能得到的好处。特别是促销时,消费者购买利益必须突出。


Price: the price is better for competitive products to have obvious competitiveness。 The price mark should clearly tell consumers the benefits they can get when they buy。 In particular, when promoting sales, consumers' purchase interests must be prominent。




数量:要考虑陈列带来的销售增长,至少应有比购买周期多一周的库存以避免断货;足够数量的存货配合达到陈列的效果,货架正面陈列面积应该至少与市场占有率相当。多种规格时至少两个排面,应该比竞争者多,越多越好。


Quantity: to consider the sales growth brought by the display, there should be at least one week more inventory than the purchase cycle to avoid out of stock; enough inventory should be matched to achieve the display effect, and the display area on the front of the shelf should be at least equal to the market share。 When there are multiple specifications, there should be at least two rows, which should be more than competitors。 The more, the better。




形式:有足够的空间,可以利用公司的专用货架,而且所有陈列容易看到、容易拿取,容易比较。


Form: there is enough space to use the company's special shelves, and all displays are easy to see, easy to take and easy to compare。




地点:高人流区,位置能够符合消费者购买的习惯;临近领导品牌及同类商品,能够有效地对竞争品牌的类似产品进行拦截。


Location: high flow area, which can meet the consumers' buying habits; close to leading brands and similar products, which can effectively intercept similar products of competitive brands.




产品:产品是最重要的。选择高回转率的商品,并且优先从高利润产品群中挑选。当然,产品的种类、规格必须有明显的竞争性。主力产品陈列必须占据总陈列面的50%,各品类陈列比例应该与历史销售情况或者贡献度大致相当(促销除外)。保证货架上至少有80%的商品,可以方便顾客选购。文章来源:


Products: products are the most important. Select products with high turnaround rate, and give priority to high profit product groups. Of course, the types and specifications of products must be obviously competitive. The main product display must occupy 50% of the total display area, and the display proportion of each category should be roughly equal to the historical sales situation or contribution (excluding promotion). Ensure that there are at least 80% of goods on the shelf, which is convenient for customers to choose. Source:


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